Lecture: Empowerment. What does that even mean?!

"MailChimp is designed to empower our users to send great email that helps grow their audiences and businesses."

"We, as a Salesforce Admins, are empowering the sales reps to use Salesforce more efficiently."

"We are excited to empower our users to maximize their Smartsheet usage and productivity with help from other users."

The term 'empowerment' is casually thrown around in all kinds of contexts: from technology via the beauty industry to the education sector. Whenever individuals are to make their own decisions - be it their choice of which video game to purchase - it apparently must have something to do with power, and it must be something positive.

However, let's look a bit closer... what kind of power does one gain when a company's aim is just for them to use a product more often, more intense, or be a better advocate?

This talk will have a look at the social and political movement(s) from which the term 'empowerment' actually emerged. By supplying theoretical and historical background, I will shed light on specific power structures and the people who have been working towards changing these. You'll learn how true empowerment can be brought to the technology sector and how each of us can start with the small things to fix the big issues.

Info

Day: 2016-11-13
Start time: 13:15
Duration: 00:45
Room: Conference Room
Track: FSCONS X
Language: en

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